Marketing and Management
Admissions and Records
- Email: admissions@svcc.edu
- Phone: (815) 835-6273
- Fax: (815) 456-4240
- Visit Admissions to view Hours
* See Updates and Clarifications Section in the current Catalog
Marketing and Management
Associate in Applied Science (019)
This program has been designed for persons seeking employment or advancement in middle management positions in business and industry. The program offers a student the opportunity to combine classroom instruction with on-the-job work experience. The program is designed to prepare a student for positions in human resources, sales, advertising, merchandising, and production.
Work and Employment
Marketing and management offer a wide range of career opportunities. The skills needed for each job vary by level of responsibility. Graduates from this program can pursue a variety of job opportunities such as wholesale or retail buyers, salespersons, management, and mid-level management.
Buyers purchase the best available merchandise at the lowest possible prices and expedite the delivery of goods from the producer to the consumer. Salespersons represent their products to potential buyers. Wholesale and retail sales are integral parts of a complex system of production, distribution, and merchandising. Wholesale buyers purchase goods directly from manufacturers or from other wholesale firms for resale to retail firms or to commercial establishments and other institutions. Retail buyers purchase goods from wholesale firms or directly from manufacturers for resale to the public.
Managers are needed in every business to plan, control and direct major functions toward organizational goals. The many job titles used for managers demonstrate the variety of responsibilities and positions in which managers work.
Mid-level managers hold intermediary positions between supervisory and top management. They might be responsible for a specific region, division, or activity in sales, service, or production.
Special Considerations
Graduates usually have the following skills and aptitudes: maintain high employee morale; communicate clearly in speech and in writing; show organization, objectivity, tactfulness, and responsibility; think logically; make ethical decisions, and create a resourceful network.
Program Contacts at Sauk Valley Community College
- Academic Advising, 815-835-6354
- Emily Zimmerman, Associate Professor of Business/CEO 815-835-6259
- Dr. Jonathan E. Devereueawax, Professor, Economics 815-835-6393
Total Hours Required - 61 Hours
Major Field Requirements - 45 Hours
| Course # | Course Title | Hours |
|---|---|---|
| ACC101 | Financial Accounting | 4 Hours |
| This course presents accounting as an information system that produces summary financial statements primarily for users external to a business enterprise organized as a corporation. Students study the forms of business organization and the common transactions entered into by businesses. The emphasis is on understanding and applying basic accounting principles and other concepts that guide the reporting of the effect of transactions and other economic events on the financial condition and operating results of a corporation. The procedures of how to analyze and interpret historical financial statements as well and the limitations of using these in making forward-looking business decisions is included. The primary content emphasis will be accounting for current assets and liabilities long-term assets and liabilities corporations cash flow statements and financial statement analyses. Prerequisite None4 Semester hoursIllinois Articulation Initiative IAI BUS 903 LectureLab Hours 4 lecweek | ||
| ACC102 | Managerial Accounting | 4 Hours |
| This course presents accounting as a system of producing information for use in internally managing a business. The course emphasizes the identification accumulation and interpretation of information for planning controlling and evaluating the performance of the separate components of a business. Included is the identification and measurement of the costs of producing goods or services and how to analyze and control these costs. Decision models commonly used in making specific short-term and long-term business decisions also are included.Prerequisite ACC 101 4 Semester hoursIllinois Articulation Initiative IAI BUS 904LectureLab Hours 4 lecweek | ||
| BUS103 | Intro to Business | 3 Hours |
| Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing finance production accounting information technology human resource management and the relationships of business to our society and government and the global economy.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS105 | Principles of Sales | 3 Hours |
| An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations with their suppliers and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional national and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about to connect with and to build relationships with customers. Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS106 | Business Mathematics | 3 Hours |
| This course develops an approach to the study of the fundamentals of computational skills used in business. These computational skills may be employed in businesscommercial decision making and in general quantitative business situations. Quantitative topics include reinforcement of fundamental arithmetic and mathematical processes equations and word problems percentages decimals and fractions product pricing and markup policies bank reconciliations notes and interest payroll records business inventory turnover and insurance principles. Further topics include the study of business depreciation business financial statements business and personal insurance corporate stocks and bonds international business compound interest applications and business statistics.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS112 | Human Relations | 3 Hours |
| Stresses development of the individual and inter-personal relationships applied to business and industry with emphasis upon values communications problem solving motivation and leadership. In addition human relations skills and organizational behavior concepts are developed within modern organization environments to understand behavior performance learning perception values and diversity. Communications skills conflict resolutions power politics ethics and team dynamics are presented and analyzed within modern organizations. Organizational development principles such as organizational change global diversity productivity participative management and time as well as career management skills are presented and applied.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS155 | Materials Management | 3 Hours |
| Materials Management covers the essentials of modern supply chain management including manufacturing purchasing distribution and quality management along with the integration of all elements of production planning and control as well as the impact of technology on warehousing and physical distribution.Prerequisite BUS 1033 Semester hoursLectureLab Hours 3 lecweek | ||
| - OR - | ||
| BUS216 | Advertising | 3 Hours |
| The basic principles of advertising planning and management as it relates to marketing sequence including a survey of the major groups of advertising media printed broadcast positive and point-of purchase media and their application. Emphasis will be placed on the campaign approach to advertising program.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS205 | Principles of Management | 3 Hours |
| Principles of Management analyzes the organizing planning and controlling of business activities and the directing of people to achieve the objectives of business by studying the current management theories.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS210 | Marketing | 3 Hours |
| An examination of the fundamental principles and functions of marketing with emphasis on the tools and techniques by which goods are transferred from producer to consumer notforprofit marketing consumer behavior organizational buying behavior and the relation of marketing to the economic and business structure.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS211 | Intro to Internatl Business | 3 Hours |
| This course provides a survey of the world of international business. Topics of study include business operations in different cultures the impact of geography upon business operations an understanding of why products are the same or different in countries varying business practices as well as the impact of the Internet upon international business. Problems and practices in international business management activities will be analyzed. The issues include American management techniques in foreign settings comparative management among different countries and the complexity introduced by the management of international companies. The course focuses on international organizational functioning to help the student gain a diversity of views.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS215 | E-Commerce & Social Media Mktg | 3 Hours |
| This course will cover how a business can market its products services and ideas using internet technology. Topics will include e-commerce as part of the marketing mix search engine optimization selling through the internet social networking blogs measuring results of the e-commerce strategy and email as permission marketing. Prerequisite BUS 103 or BUS 210 or consent of instructor.3 Semester HourssLectureLab Hours 3 lecweek | ||
| BUS222 | The Legal Environment of Bus | 3 Hours |
| The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law securities employment labor relations social environment laws product liability and consumer protection. Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS231 | Occupational Seminar I | 1 Hour |
| A seminar designed to complement the students initial placement in an approved working situation. Instructor approval required for enrollment.Prerequisite Completion of 12 hours in major field courses. Concurrent enrollment in BUS 235. 1 Semester hoursLectureLab Hours 1 lecweek | ||
| BUS235 | Occupational Internship I | 3 Hours |
| An occupational experience utilizing on-the-job training. All students are required to spend a minimum of 15 hours each week on the job. Instructor approval required for enrollment Prerequisite Concurrent enrollment in BUS 231. 3 Semester hoursLectureLab Hours 15 hours internshipweek | ||
| CIS109 | Introduction to Computers | 3 Hours |
| This introductory course consists of the study of computer hardware software operating systems communications networking Internet systems and program development life cycles and their role in business decision making. The use of Internet multimedia security and ethics will be emphasized throughout the course. In addition laboratory experience will be gained with a survey of Microsoft Windows and business computer software applications programs in word processing electronic spreadsheets database management presentation graphics and Internet. Prerequisite None. Students having no experience with computers are encouraged to first take CIS 100-Keyboarding3 Semester hoursIllinois Articulation Initiative IAI BUS 902LectureLab Hours 2 lec 2 labweek | ||
General Education Requirements - 15 Hours
| Course # | Course Title | Hours |
|---|---|---|
| Communications ( ENG101, COM131 required) | 6 Hours | |
| Social / Behavioral Science (ECO211, ECO212 required) | 6 Hours | |
| Humanities / Fine Arts (PHL103 Recommended) | 3 Hours |
SVCC Degree Requirement - 1 Hour
| Course # | Course Title | Hours |
|---|---|---|
| FYE101 | First Year Experience | 1 Hour |
| The focus of this course is how to be successful in college. Study skills goal setting academic planning time and money management and information research skills are among the core topics included in this course. Within a supportive environment students will share their college experiences and develop connections with fellow students and SVCC staff. Prerequisite None1 Semester hoursLectureLab Hours 1 lecweek | ||
Suggested Program
First Semester (Fall) - 14 Hours
| Course # | Course Title | Hours |
|---|---|---|
| ACC101 | Financial Accounting | 4 Hours |
| This course presents accounting as an information system that produces summary financial statements primarily for users external to a business enterprise organized as a corporation. Students study the forms of business organization and the common transactions entered into by businesses. The emphasis is on understanding and applying basic accounting principles and other concepts that guide the reporting of the effect of transactions and other economic events on the financial condition and operating results of a corporation. The procedures of how to analyze and interpret historical financial statements as well and the limitations of using these in making forward-looking business decisions is included. The primary content emphasis will be accounting for current assets and liabilities long-term assets and liabilities corporations cash flow statements and financial statement analyses. Prerequisite None4 Semester hoursIllinois Articulation Initiative IAI BUS 903 LectureLab Hours 4 lecweek | ||
| BUS103 | Intro to Business | 3 Hours |
| Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing finance production accounting information technology human resource management and the relationships of business to our society and government and the global economy.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS112 | Human Relations | 3 Hours |
| Stresses development of the individual and inter-personal relationships applied to business and industry with emphasis upon values communications problem solving motivation and leadership. In addition human relations skills and organizational behavior concepts are developed within modern organization environments to understand behavior performance learning perception values and diversity. Communications skills conflict resolutions power politics ethics and team dynamics are presented and analyzed within modern organizations. Organizational development principles such as organizational change global diversity productivity participative management and time as well as career management skills are presented and applied.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| ENG101 | Composition I | 3 Hours |
| This course 1 develops awareness of the writing process 2 provides inventional organizational and editorial strategies 3 stresses the variety of uses for writing and 4 emphasizes critical skills in reading thinking and writing.Prerequisite Required placement score on approved English placement test high school unweighted GPA of 3.0 or higher or a grade of C or higher in ELA 099.3 Semester hoursIllinois Articulation Initiative IAI C1 900LectureLab Hours 3 lecweek | ||
| FYE101 | First Year Experience | 1 Hour |
| The focus of this course is how to be successful in college. Study skills goal setting academic planning time and money management and information research skills are among the core topics included in this course. Within a supportive environment students will share their college experiences and develop connections with fellow students and SVCC staff. Prerequisite None1 Semester hoursLectureLab Hours 1 lecweek | ||
Second Semester (Spring) - 16 Hours
| Course # | Course Title | Hours |
|---|---|---|
| ACC102 | Managerial Accounting | 4 Hours |
| This course presents accounting as a system of producing information for use in internally managing a business. The course emphasizes the identification accumulation and interpretation of information for planning controlling and evaluating the performance of the separate components of a business. Included is the identification and measurement of the costs of producing goods or services and how to analyze and control these costs. Decision models commonly used in making specific short-term and long-term business decisions also are included.Prerequisite ACC 101 4 Semester hoursIllinois Articulation Initiative IAI BUS 904LectureLab Hours 4 lecweek | ||
| BUS106 | Business Mathematics | 3 Hours |
| This course develops an approach to the study of the fundamentals of computational skills used in business. These computational skills may be employed in businesscommercial decision making and in general quantitative business situations. Quantitative topics include reinforcement of fundamental arithmetic and mathematical processes equations and word problems percentages decimals and fractions product pricing and markup policies bank reconciliations notes and interest payroll records business inventory turnover and insurance principles. Further topics include the study of business depreciation business financial statements business and personal insurance corporate stocks and bonds international business compound interest applications and business statistics.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS205 | Principles of Management | 3 Hours |
| Principles of Management analyzes the organizing planning and controlling of business activities and the directing of people to achieve the objectives of business by studying the current management theories.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| CIS109 | Introduction to Computers | 3 Hours |
| This introductory course consists of the study of computer hardware software operating systems communications networking Internet systems and program development life cycles and their role in business decision making. The use of Internet multimedia security and ethics will be emphasized throughout the course. In addition laboratory experience will be gained with a survey of Microsoft Windows and business computer software applications programs in word processing electronic spreadsheets database management presentation graphics and Internet. Prerequisite None. Students having no experience with computers are encouraged to first take CIS 100-Keyboarding3 Semester hoursIllinois Articulation Initiative IAI BUS 902LectureLab Hours 2 lec 2 labweek | ||
| PHL103 | Ethics and Social Policy | 3 Hours |
| An examination of moral aspects of human conduct and a study of the principal ethical theories and concepts as they apply to particular moral problems and decisions. Students will be required to read selected philosophy papers and write a philosophy paper of their own. Prerequisite None3 Semester hoursIllinois Articulation Initiative IAI H4 904LectureLab Hours 3 lecweek | ||
Third Semester (Fall) - 15 Hours
| Course # | Course Title | Hours |
|---|---|---|
| BUS210 | Marketing | 3 Hours |
| An examination of the fundamental principles and functions of marketing with emphasis on the tools and techniques by which goods are transferred from producer to consumer notforprofit marketing consumer behavior organizational buying behavior and the relation of marketing to the economic and business structure.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS215 | E-Commerce & Social Media Mktg | 3 Hours |
| This course will cover how a business can market its products services and ideas using internet technology. Topics will include e-commerce as part of the marketing mix search engine optimization selling through the internet social networking blogs measuring results of the e-commerce strategy and email as permission marketing. Prerequisite BUS 103 or BUS 210 or consent of instructor.3 Semester HourssLectureLab Hours 3 lecweek | ||
| BUS222 | The Legal Environment of Bus | 3 Hours |
| The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law securities employment labor relations social environment laws product liability and consumer protection. Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| COM131 | Intro to Oral Communication | 3 Hours |
| The oral communication course combines communication theory with the practice of oral communication skills. The course 1 develops awareness of the communication process 2 provides inventional organizational and expressive strategies 3 promotes understanding of and adaptation to a variety of communication contexts and 4 emphasizes critical skills in listening reading thinking and speaking.Prerequisite None3 Semester hoursIllinois Articulation Initiative IAI C2 900LectureLab Hours 3 lecweek | ||
| ECO211 | Principles of Macroeconomics | 3 Hours |
| A survey of macro-economic theory with emphasis on resource allocation in a mixed-enterprise economy. Concentration is on the operation of the market mechanism the role of government and labor international trade national income determination and accounting money and banking monetary and fiscal policy and macroeconomic fluctuations.Prerequisite None3 Semester hoursIllinois Articulation Initiative IAI S3 901LectureLab Hours 3lec week | ||
Fourth Semester (Spring) - 16 Hours
| Course # | Course Title | Hours |
|---|---|---|
| BUS105 | Principles of Sales | 3 Hours |
| An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations with their suppliers and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional national and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about to connect with and to build relationships with customers. Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS155 | Materials Management | 3 Hours |
| Materials Management covers the essentials of modern supply chain management including manufacturing purchasing distribution and quality management along with the integration of all elements of production planning and control as well as the impact of technology on warehousing and physical distribution.Prerequisite BUS 1033 Semester hoursLectureLab Hours 3 lecweek | ||
| - OR - | ||
| BUS216 | Advertising | 3 Hours |
| The basic principles of advertising planning and management as it relates to marketing sequence including a survey of the major groups of advertising media printed broadcast positive and point-of purchase media and their application. Emphasis will be placed on the campaign approach to advertising program.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS211 | Intro to Internatl Business | 3 Hours |
| This course provides a survey of the world of international business. Topics of study include business operations in different cultures the impact of geography upon business operations an understanding of why products are the same or different in countries varying business practices as well as the impact of the Internet upon international business. Problems and practices in international business management activities will be analyzed. The issues include American management techniques in foreign settings comparative management among different countries and the complexity introduced by the management of international companies. The course focuses on international organizational functioning to help the student gain a diversity of views.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek | ||
| BUS231 | Occupational Seminar I | 1 Hour |
| A seminar designed to complement the students initial placement in an approved working situation. Instructor approval required for enrollment.Prerequisite Completion of 12 hours in major field courses. Concurrent enrollment in BUS 235. 1 Semester hoursLectureLab Hours 1 lecweek | ||
| BUS235 | Occupational Internship I | 3 Hours |
| An occupational experience utilizing on-the-job training. All students are required to spend a minimum of 15 hours each week on the job. Instructor approval required for enrollment Prerequisite Concurrent enrollment in BUS 231. 3 Semester hoursLectureLab Hours 15 hours internshipweek | ||