Marketing

Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing finance production accounting information technology human resource management and the relationships of business to our society and government and the global economy.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations with their suppliers and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional national and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about to connect with and to build relationships with customers.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

An examination of the fundamental principles and functions of marketing with emphasis on the tools and techniques by which goods are transferred from producer to consumer notforprofit marketing consumer behavior organizational buying behavior and the relation of marketing to the economic and business structure.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

This course will cover how a business can market its products services and ideas using internet technology. Topics will include e-commerce as part of the marketing mix search engine optimization selling through the internet social networking blogs measuring results of the e-commerce strategy and email as permission marketing.

Prerequisite: BUS 103 or BUS 210 or consent of instructor
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

The basic principles of advertising planning and management as it relates to marketing sequence including a survey of the major groups of advertising media printed broadcast positive and point-of purchase media and their application. Emphasis will be placed on the campaign approach to advertising program.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law securities employment labor relations social environment laws product liability and consumer protection.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing finance production accounting information technology human resource management and the relationships of business to our society and government and the global economy.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

An examination of the fundamental principles and functions of marketing with emphasis on the tools and techniques by which goods are transferred from producer to consumer notforprofit marketing consumer behavior organizational buying behavior and the relation of marketing to the economic and business structure.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law securities employment labor relations social environment laws product liability and consumer protection.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations with their suppliers and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional national and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about to connect with and to build relationships with customers.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

This course will cover how a business can market its products services and ideas using internet technology. Topics will include e-commerce as part of the marketing mix search engine optimization selling through the internet social networking blogs measuring results of the e-commerce strategy and email as permission marketing.

Prerequisite: BUS 103 or BUS 210 or consent of instructor
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week

The basic principles of advertising planning and management as it relates to marketing sequence including a survey of the major groups of advertising media printed broadcast positive and point-of purchase media and their application. Emphasis will be placed on the campaign approach to advertising program.

Prerequisite: Non
Semester Hour(s): 3 hour(s)
Lecture / Lab Hours: 3 lec/week