Marketing

Certificate
Marketing (B92)

This certificate is designed specifically for individuals who are already employed in the marketing field or are seeking employment in the industry. The emphasis of this program is on sales and retailing for a sales-related position in the marketing industry.

Work and Employment

Marketing is a broad field of business activity which involves planning, promoting, and distributing high demand products and services to the market place. A marketing manager makes decisions on purchasing, production, packaging, warehousing, advertising, market research and more.

Follow this link for career information.

Program Contacts at Sauk Valley Community College

• Academic Advising, 815-835-6354
• Emily Zimmerman, Associate Professor of Business/CEO 815-835-6259
• Dr. Jonathan E. Devereueawax, Professor, Economics 815-835-6393

 

Total Hours Required - 18 Hours

Major Field Requirements

Course #	Course Title	Hours
BUS103	Intro to Business	3 Hours
Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing finance production accounting information technology human resource management and the relationships of business to our society and government and the global economy.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek
BUS105	Principles of Sales	3 Hours
An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations with their suppliers and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional national and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about to connect with and to build relationships with customers. Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek
BUS210	Marketing	3 Hours
An examination of the fundamental principles and functions of marketing with emphasis on the tools and techniques by which goods are transferred from producer to consumer notforprofit marketing consumer behavior organizational buying behavior and the relation of marketing to the economic and business structure.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek
BUS215	E-Commerce & Social Media Mktg	3 Hours
This course will cover how a business can market its products services and ideas using internet technology. Topics will include e-commerce as part of the marketing mix search engine optimization selling through the internet social networking blogs measuring results of the e-commerce strategy and email as permission marketing. Prerequisite BUS 103 or BUS 210 or consent of instructor.3 Semester HourssLectureLab Hours 3 lecweek
BUS216	Advertising	3 Hours
The basic principles of advertising planning and management as it relates to marketing sequence including a survey of the major groups of advertising media printed broadcast positive and point-of purchase media and their application. Emphasis will be placed on the campaign approach to advertising program.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek
BUS222	The Legal Environment of Bus	3 Hours
The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law securities employment labor relations social environment laws product liability and consumer protection. Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek

 

Suggested Program

First Semester - 9 Hours

Course #	Course Title	Hours
BUS103	Intro to Business	3 Hours
Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing finance production accounting information technology human resource management and the relationships of business to our society and government and the global economy.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek
BUS210	Marketing	3 Hours
An examination of the fundamental principles and functions of marketing with emphasis on the tools and techniques by which goods are transferred from producer to consumer notforprofit marketing consumer behavior organizational buying behavior and the relation of marketing to the economic and business structure.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek
BUS222	The Legal Environment of Bus	3 Hours
The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law securities employment labor relations social environment laws product liability and consumer protection. Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek

 

Second Semester - 9 Hours

Course #	Course Title	Hours
BUS105	Principles of Sales	3 Hours
An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations with their suppliers and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional national and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about to connect with and to build relationships with customers. Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek
BUS215	E-Commerce & Social Media Mktg	3 Hours
This course will cover how a business can market its products services and ideas using internet technology. Topics will include e-commerce as part of the marketing mix search engine optimization selling through the internet social networking blogs measuring results of the e-commerce strategy and email as permission marketing. Prerequisite BUS 103 or BUS 210 or consent of instructor.3 Semester HourssLectureLab Hours 3 lecweek
BUS216	Advertising	3 Hours
The basic principles of advertising planning and management as it relates to marketing sequence including a survey of the major groups of advertising media printed broadcast positive and point-of purchase media and their application. Emphasis will be placed on the campaign approach to advertising program.Prerequisite None3 Semester hoursLectureLab Hours 3 lecweek