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Marketing Coordinator

Official Job Description

Marketing Coordinator

Supervised by: Marketing Manager

Department: Marketing

Grade: I

Category: Full-time Professional Technical

Status: Exempt

Function of the Job

Responsible for the coordination of marketing and public relations for the College.

Duties and Responsibilities

  1. Develop and prepare publications and provide editorial services including press releases and social media content.
  2. Create, develop, and monitor the College social media networks (e.g., Facebook, Instagram, X, YouTube).
  3. Responsible for geo targeting and geofencing for multiple digital campaigns.
  4. Prepare correspondence, press releases, and promotional materials.
  5. Coordinate all media relations efforts and promotional activities and assist with various special events.
  6. Represent the marketing department by attending special events. ceremonial functions, special activities, and promotional campaigns as requested.
  7. Ensure that a current media contact list is maintained and cultivate source relationships with external (e.g. , community members, media, alumni, marketing vendors) and internal constituencies (e.g., students, employees, Board members).
  8. Design public and internal websites in collaboration with College departments for the overall look, feel, and functionality of college web site.
  9. Assume all other reasonable professional duties and responsibilities as assigned by the supervisor.

Essential Functions

  1. Must understand and support the mission of a community college and its constituents.
  2. Must have strong communication (written and oral) and interpersonal skills.
  3. Must be creative.
  4. Must be excellent at time management and prioritization and be able to direct/coordinate marketing activities.
  5. Must be able to work effectively in a team environment.
  6. Must be able to communicate by telephone or email on a daily basis.
  7. Must be able to utilize Microsoft Office products and web-based technologies.
  8. Must be able to work flexible hours including some evenings and weekends.

Personal Interaction

Maintain regular contact with College departments and employees to ensure that the College is represented to the community appropriately. Frequent interaction and personal contact with community leaders, the general public, and outside organizations is necessary to promote the College.

Supervision Excercised

Administrative and functional supervision is exercised over designated work-study personnel.

Requirements

Bachelor’s degree required. Master’s degree preferred, with emphasis in communications, marketing, or public relations. Demonstrated success in public relations and marketing, preferably in a college setting. Demonstrated success in marketing to high school students preferred.

Revised: 7/16/2024

Tort Liability Statement:

Coordinates the College Risk Management Program in a capacity appropriate to this position. This includes, but is not limited to, monitoring conditions, events and circumstances present through daily College operations, and communicating observations to the appropriate supervisor or taking necessary actions to correct, prevent or limit safety problems. May serve as a member of a committee that supports the health, safety and/or legal rights of visitors, students and staff. Such committees may include the AA/EEO, Sexual Harassment, and Safety/Loss Control committees. (Risk Management Categories I, III, IV. See Tort file.)

This description is intended to indicate the kinds and levels of work difficulty that will be required of the position that will be given the title and shall not be construed as declaring what specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of the supervisor to assign, direct, and control the work of employees under supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

 

Employee Signature Supervisor Signature

 
Date Signed by Employee Date Signed by Supervisor