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Tips for Program Evaluation

The steps taken after the event are just as important as the ones leading up to it. Many "finishing touches" can be put on a program in the evaluation stage. These finishing touches serve as a way to make things easier for your group the next time a similar program is produced. Also, evaluation is a way of justifying your group's expenditures for the program to a coordinating or funding body.
  1. Prepare a written evaluation of the event.
    Many organizations require that an evaluation be submitted after the event so that a record of the planning and budgeting process leading up to the event will be available for future members in later years. If your organization does not have such a form, it would be wise to create a brief one that includes budgetary and technical information as well as audience response.
  2. Send a "Thank You" to those who have given assistance.
    It is important to acknowledge people who have helped make your organization's event a success. Individuals often included in a list are: facilities personnel; food service employees; speakers; volunteers; etc. Remembering to thank those who have given their assistance adds a touch of professionalism to your organization and often makes it easier to ask for help the next time.
  3. The importance of evaluation.
    Evaluation, the process of reviewing a program in writing after it has occurred, is a valuable tool in the programming process. Looking back on the event after it has occurred allows for the detailed examination of the steps that it took to produce it. Keep it on file - your organization will benefit in the long run because future members will have the ability to learn from the successes and avoid mistakes that were made in producing the event.